This presentation shares the technique I used for an interview using Pinterest boards on an iPad as a resume in lieu of a traditional printed resume. It was visual, interactive, engaging...and no paper! Their HR department had never seen anything like it!

1. Best Education and Learning Project
B2B Social Media Marketing in the
Architecture Engineering Construction Industry
Pinterest
Your
Resume!
"
Mark Johnson FAIA | CKD | AIBD
Copyright ©
2012 Mark Robert Johnson FAIA
MARKITECT
Mark Johnson FAIA|AIBD|CKD

2. The Future
of Interviewing?
Best Education and Learning Project
B2B Social Media Marketing in the
Architecture Engineering Construction Industry
• Instead of a paper resume,
Imagine using Pinterest for an interview!
"
• No paper...
just Pinterest on your iPad
"
• I did this for an interview with
a major advertising agency
"
• Their HR department had
never seen anything like it!
www.pinterest.com/markjohnsonfaia
Copyright ©
2012 Mark Robert Johnson FAIA
MARKITECT
Mark Johnson FAIA|AIBD|CKD

3. Here’s What it Looks Like
• Pinterest profile
designed as a
resume
• 4 pin boards
with 95 pins
linking to my
work across the
Internet
• Visual,
interactive and
engaging!
www.pinterest.com/markjohnsonfaia
Copyright ©
2012 Mark Robert Johnson FAIA
MARKITECT
Mark Johnson FAIA|AIBD|CKD

4. Four Pinterest Boards
One for each resume category
• Resume + Networks
• Blogging, Interviews and Twitter Chat Hosting
• Social Media and e-Learning Presentations
• SketchUp 3D Projects and Collaboration
www.pinterest.com/markjohnsonfaia
Copyright ©
2012 Mark Robert Johnson FAIA
MARKITECT
Mark Johnson FAIA|AIBD|CKD

5. Board One
Resume and Network Profiles (10 pins)
1. Infographic Resume
via Re.vu
2. Twitter
@MarkJohnsonFAIA
3. Google+
4. Twitter
@MarkJohnsonCKD
5. Facebook
6. LinkedIn
7. SlideShare.net
www.pinterest.com/markjohnsonfaia
Copyright ©
2012 Mark Robert Johnson FAIA
MARKITECT
Mark Johnson FAIA|AIBD|CKD

6. Example of Pin
Link to Infographic Resume at Re.vu
• ‘Professional references’
are already embedded
• Commentary by industry
professionals, “I like it”
• ‘Likes’ by industry experts
• AIBD National President
• Interior Designer / Blogger
• Construction Company and
Twitter Chat Host
Copyright ©
2012 Mark Robert Johnson FAIA
www.pinterest.com/markjohnsonfaia
MARKITECT
Mark Johnson FAIA|AIBD|CKD

7. Infographic Resume
Click-through via Pinterest
• Re.vu interactive
visual resume
• LinkedIn content
is preloaded
• Several templates offered
• Customizable
• Free service
Copyright ©
2012 Mark Robert Johnson FAIA
www.re.vu/MARKITECT
MARKITECT
Mark Johnson FAIA|AIBD|CKD

8. Board Two
Blogging, Interviews, Twitter Chats (38 pins)
Examples of Pins:
• Blogs for Kohler,
Green Builder
Magazine, Merillat,
AmericanDesign.net
• Presentations at
Formica Group,
Armstrong Flooring,
and Poggenpohl
Blogs
• Twitter chats -
#kbtribechat and
#IntDesignerChat
guest host
Copyright ©
2012 Mark Robert Johnson FAIA
www.pinterest.com/markjohnsonfaia
MARKITECT
Mark Johnson FAIA|AIBD|CKD

9. Example of Pin
Link to KohlerTalk Blog
• Guest blog for a leading
consumer brand - Kohler
• Reference and link
back to Kohler Blog
• Shared by others using
‘Repins’ at Pinterest
Copyright ©
2012 Mark Robert Johnson FAIA
www.pinterest.com/markjohnsonfaia
MARKITECT
Mark Johnson FAIA|AIBD|CKD

10. Click-through via Pinterest
Guest blog at KohlerTalk
• My review of Kohler’s
sustainable booth design
• On-site coverage from
Greenbuild Conference
in Toronto
• Opportunity to share
design and sustainability
expertise
Copyright ©
2012 Mark Robert Johnson FAIA
www.blog.kohler.com
MARKITECT
Mark Johnson FAIA|AIBD|CKD

11. Board Three
Social Media, e-Learning at SlideShare (20 pins)
Examples of pinned
presentations:
• Ten HOT Design +
Social Media Ideas
for Designers
• To Twitter + Beyond
• iPad + Apps for
Designers
• Go Social and Share
your SlideShares
• 24 Hour Social Media
Campaign
www.pinterest.com/markjohnsonfaia
Copyright ©
2012 Mark Robert Johnson FAIA
MARKITECT
Mark Johnson FAIA|AIBD|CKD

12. Example of Pin
Link to Presentation at SlideShare.net
• 25,000+ total views
• 38 Embeds = 13,200 Views
" • blog.slideshare.net - 6,763
• blog.formica.com - 4,409
"
• iphone-entreprise.com - 1,128
" • blog.slideshare.com - 322
• markitect.me - 209
"
• kbtribe.wordpress.com - 188
"
• SlideShare presentations
can now be viewed
on Pinterest pins
Copyright ©
2012 Mark Robert Johnson FAIA
www.pinterest.com/markjohnsonfaia
MARKITECT
Mark Johnson FAIA|AIBD|CKD

13. Board Four
SketchUp 3D Projects + Collaboration (27 pins)
• SketchUp models
from the Trimble 3D
Warehouse pin easily
and look great as
thumbnail images
• It’s an easy way to
showcase your
design projects and
collaborative work
www.pinterest.com/markjohnsonfaia
Copyright ©
2012 Mark Robert Johnson FAIA
MARKITECT
Mark Johnson FAIA|AIBD|CKD

14. Example of Pin
Link to 3D Warehouse
• Kitchen design by
Mark Johnson FAIA
• Rendering in Shaderlight by
Eric Schimelpfenig AKBD
• 17,000 views in 36 months
• Average of 15 views per day
• 4,800 downloads
• Thumbnail previews
of more 3D models
www.pinterest.com/markjohnsonfaia
Copyright ©
2012 Mark Robert Johnson FAIA
MARKITECT
Mark Johnson FAIA|AIBD|CKD

15. Click-through via Pinterest
3D Warehouse Projects and Collaborations
• 78 projects in this
SketchUp collection
• Optimized for social media
sharing + Google Earth
• Branded models
from product makers
• KraftMaid & Merillat Cabinets
• KitchenAid, Jenn-Air, Miele
and GE Appliances
• Brizo and Delta Faucets
Copyright ©
2012 Mark Robert Johnson FAIA
www.sketchup.google.com/3dwarehouse
MARKITECT
Mark Johnson FAIA|AIBD|CKD

16. How the interview played out
1. HR offered to print my resume. Very nice of them, but I
declined, “unless the interviewer needs a paper copy.”
2. Interviewer brought his iPad and opened the PDF of
my traditional resume from his email. Still no paper...
Traditional Resume
Resume using Pinterest boards on iPad
MARK ROBERT JOHNSON
FAIA | AIBD | CKD
PROFESSIONAL
RESUME
755 Coolidge St. #4, Plymouth, MI 48170
734.837.6794 mrj.faia@gmail.com
Twitter
LinkedIn
Facebook
SlideShare
MARKITECT.me
YouTube
Google+
Pinterest
@UVUcomm
SUMMARY
A results-oriented, senior marketing executive, licensed architect, educator and social media expert with extensive experience
working for Fortune 500 companies. Major strengths in marketing strategy, branded marketing programs, trade relations, partner
collaborations and design technology. Subject matter expert in social media, ‘green’ marketing, 3D visualization and architectural
design. An energetic winner of industry awards who thrives in a fast-paced environment.
 Marketing and Social Media Strategy | Continuing Education | Branded Marketing Programs | Trade Relations |
Conference Speaker | Writer + Blogger
CAREER HISTORY
GREEN BUILDER MEDIA
National Director, Social and Virtual Media (Consulting)
2011 – Present
Lead social media efforts to reach, engage and grow online communities through Twitter, Facebook, SlideShare and Pinterest.
Manage social media campaigns for major trade shows and ‘green’ model-homes. Collaborate and advise customers on social
media strategies to develop their brands online.
 Currently managing the social media campaign for Green Builder Media’s VISION House in Walt Disney World’s Epcot Theme
Park. Recently conducted two LIVE Twitter chats, created online collateral material, and developed/executed social media
strategy to promote this project, opening on Earth Day, 2012.
MASCO CORPORATION
Director, Architect Trade Relations & Education for Masco Cabinetry – Ann Arbor, MI
2009 – 2011
Led trade relations to reach architects and design association members including AIA, AIBD, NKBA, and USGBC, to drive product
specifications and increase sales. Worked directly with KraftMaid Cabinetry, Merillat Cabinets, Quality Cabinets and DeNova
Surfaces brands to develop and implement trade marketing strategy, trade shows, education programs, CAD design tools and
social media campaigns. Led education and training department for sales organization and channel customers with emphasis on
design education, selling skills and CAD technology training. Oversaw KraftMaid Learning Center.
 Marketing lead to the trade for CEU education courses. Organized over 150 LIVE education presentations during 24 months
including 20 topics. Personally taught over 50 seminars throughout U.S. and internationally.
 Led Social Media campaigns to engage the Architecture & Design Community, Designer Bloggers and generate PR to the trade.
 Built a Twitter community of over 5,000 followers, largely composed of designers, architects, builders and remodelers who
specify products.
 Conceived and organized LIVE and online events for the Design Community and Bloggers to feature in their blogs, building
brand awareness and loyalty for Masco brands. Examples include:
‣ Two education conferences featuring CEU seminars on designing with Masco CAD product models and Google SketchUp.
‣ Five LIVE ‘Design Challenges’ where Designer Bloggers and Architects competed to design homes embedded with Masco
building products.
‣ Two LIVE ‘TweetUps’ for Masco Cabinetry’s trade show booth at the Kitchen & Bath Industry Show (KBIS).
‣ Guest-hosted the K&B industry’s two leading Twitter chats, #IntDesignerChat (Interior Designer focus) and #KBTribeChat
(Kitchen & Bath Design focus).
‣ Developed multiple daily e-newspapers to promote Masco brands through social media. 15 e-newspapers focusing on
various design topics and 10 focusing on culinary topics.
Copyright ©
2012 Mark Robert Johnson FAIA
MARKITECT
Mark Johnson FAIA|AIBD|CKD

17. How the interview played out
3. I had a PDF of my resume on iPad, just in case.
4. I took interview notes on my iPad.
5. We used Pinterest boards for the interview and never
referred to the traditional resume.
Traditional Resume
MARK ROBERT JOHNSON
FAIA | AIBD | CKD
PROFESSIONAL
RESUME
755 Coolidge St. #4, Plymouth, MI 48170
734.837.6794 mrj.faia@gmail.com
Twitter
Click-through from Pinterest
to Infographic Resume at
Re.vu on iPad
LinkedIn
Facebook
SlideShare
MARKITECT.me
YouTube
Google+
Pinterest
@UVUcomm
SUMMARY
A results-oriented, senior marketing executive, licensed architect, educator and social media expert with extensive experience
working for Fortune 500 companies. Major strengths in marketing strategy, branded marketing programs, trade relations, partner
collaborations and design technology. Subject matter expert in social media, ‘green’ marketing, 3D visualization and architectural
design. An energetic winner of industry awards who thrives in a fast-paced environment.
 Marketing and Social Media Strategy | Continuing Education | Branded Marketing Programs | Trade Relations |
Conference Speaker | Writer + Blogger
CAREER HISTORY
GREEN BUILDER MEDIA
National Director, Social and Virtual Media (Consulting)
2011 – Present
Lead social media efforts to reach, engage and grow online communities through Twitter, Facebook, SlideShare and Pinterest.
Manage social media campaigns for major trade shows and ‘green’ model-homes. Collaborate and advise customers on social
media strategies to develop their brands online.
 Currently managing the social media campaign for Green Builder Media’s VISION House in Walt Disney World’s Epcot Theme
Park. Recently conducted two LIVE Twitter chats, created online collateral material, and developed/executed social media
strategy to promote this project, opening on Earth Day, 2012.
MASCO CORPORATION
Director, Architect Trade Relations & Education for Masco Cabinetry – Ann Arbor, MI
2009 – 2011
Led trade relations to reach architects and design association members including AIA, AIBD, NKBA, and USGBC, to drive product
specifications and increase sales. Worked directly with KraftMaid Cabinetry, Merillat Cabinets, Quality Cabinets and DeNova
Surfaces brands to develop and implement trade marketing strategy, trade shows, education programs, CAD design tools and
social media campaigns. Led education and training department for sales organization and channel customers with emphasis on
design education, selling skills and CAD technology training. Oversaw KraftMaid Learning Center.
 Marketing lead to the trade for CEU education courses. Organized over 150 LIVE education presentations during 24 months
including 20 topics. Personally taught over 50 seminars throughout U.S. and internationally.
 Led Social Media campaigns to engage the Architecture & Design Community, Designer Bloggers and generate PR to the trade.
 Built a Twitter community of over 5,000 followers, largely composed of designers, architects, builders and remodelers who
specify products.
 Conceived and organized LIVE and online events for the Design Community and Bloggers to feature in their blogs, building
brand awareness and loyalty for Masco brands. Examples include:
‣ Two education conferences featuring CEU seminars on designing with Masco CAD product models and Google SketchUp.
‣ Five LIVE ‘Design Challenges’ where Designer Bloggers and Architects competed to design homes embedded with Masco
building products.
‣ Two LIVE ‘TweetUps’ for Masco Cabinetry’s trade show booth at the Kitchen & Bath Industry Show (KBIS).
‣ Guest-hosted the K&B industry’s two leading Twitter chats, #IntDesignerChat (Interior Designer focus) and #KBTribeChat
(Kitchen & Bath Design focus).
‣ Developed multiple daily e-newspapers to promote Masco brands through social media. 15 e-newspapers focusing on
various design topics and 10 focusing on culinary topics.
Copyright ©
2012 Mark Robert Johnson FAIA
MARKITECT
Mark Johnson FAIA|AIBD|CKD

18. New Verses
Old Resume?
MARK ROBERT JOHNSON
FAIA | AIBD | CKD
PROFESSIONAL
RESUME
• A well written traditional
resume is still needed…
at least for now
755 Coolidge St. #4, Plymouth, MI 48170
734.837.6794 mrj.faia@gmail.com
Twitter
LinkedIn
Facebook
SlideShare
MARKITECT.me
YouTube
Google+
Pinterest
SUMMARY
A results-oriented, senior marketing executive, licensed architect, educator and social media expert with extensive experience
working for Fortune 500 companies. Major strengths in marketing strategy, branded marketing programs, trade relations, partner
collaborations and design technology. Subject matter expert in social media, ‘green’ marketing, 3D visualization and architectural
design. An energetic winner of industry awards who thrives in a fast-paced environment.
 Marketing and Social Media Strategy | Continuing Education | Branded Marketing Programs | Trade Relations |
Conference Speaker | Writer + Blogger
CAREER HISTORY
• My traditional resume has
embedded links to my blog
and social media profiles
• A special thanks to
Rachel King for inspiring
this presentation
GREEN BUILDER MEDIA
National Director, Social and Virtual Media (Consulting)
2011 – Present
Lead social media efforts to reach, engage and grow online communities through Twitter, Facebook, SlideShare and Pinterest.
Manage social media campaigns for major trade shows and ‘green’ model-homes. Collaborate and advise customers on social
media strategies to develop their brands online.
 Currently managing the social media campaign for Green Builder Media’s VISION House in Walt Disney World’s Epcot Theme
Park. Recently conducted two LIVE Twitter chats, created online collateral material, and developed/executed social media
strategy to promote this project, opening on Earth Day, 2012.
MASCO CORPORATION
Director, Architect Trade Relations & Education for Masco Cabinetry – Ann Arbor, MI
2009 – 2011
Led trade relations to reach architects and design association members including AIA, AIBD, NKBA, and USGBC, to drive product
specifications and increase sales. Worked directly with KraftMaid Cabinetry, Merillat Cabinets, Quality Cabinets and DeNova
Surfaces brands to develop and implement trade marketing strategy, trade shows, education programs, CAD design tools and
social media campaigns. Led education and training department for sales organization and channel customers with emphasis on
design education, selling skills and CAD technology training. Oversaw KraftMaid Learning Center.
 Marketing lead to the trade for CEU education courses. Organized over 150 LIVE education presentations during 24 months
including 20 topics. Personally taught over 50 seminars throughout U.S. and internationally.
 Led Social Media campaigns to engage the Architecture & Design Community, Designer Bloggers and generate PR to the trade.
 Built a Twitter community of over 5,000 followers, largely composed of designers, architects, builders and remodelers who
specify products.
 Conceived and organized LIVE and online events for the Design Community and Bloggers to feature in their blogs, building
brand awareness and loyalty for Masco brands. Examples include:
‣ Two education conferences featuring CEU seminars on designing with Masco CAD product models and Google SketchUp.
‣ Five LIVE ‘Design Challenges’ where Designer Bloggers and Architects competed to design homes embedded with Masco
building products.
• See her ‘Living Resume’ at
pinterest.com/rachaelgking
Copyright ©
2012 Mark Robert Johnson FAIA
‣ Two LIVE ‘TweetUps’ for Masco Cabinetry’s trade show booth at the Kitchen & Bath Industry Show (KBIS).
‣ Guest-hosted the K&B industry’s two leading Twitter chats, #IntDesignerChat (Interior Designer focus) and #KBTribeChat
(Kitchen & Bath Design focus).
‣ Developed multiple daily e-newspapers to promote Masco brands through social media. 15 e-newspapers focusing on
various design topics and 10 focusing on culinary topics.
MARKITECT
Mark Johnson FAIA|AIBD|CKD

19. 24 Hours Later...
Pinterest Your Resume!
• The presentation went ‘niche viral’
• Named “HOT on Twitter” on
SlideShare.net after only 8 hours
• 90 tweets and retweets (22 tweets by me)
• 1,000+ views in 24 hours (1,500+ views in 48 hours)
• More ‘Pinterest Your Resume’ activity:
• Tweeted by college instructor to Public Relations students
• Embedded as reference material for Architecture Interns
• Featured in the Tweeted Times e-Newspaper
Copyright ©
2012 Mark Robert Johnson FAIA
MARKITECT
Mark Johnson FAIA|AIBD|CKD

20. Pinterest Your Resume
‘HOT on Twitter’ at SlideShare.net
• Placement on
SlideShare homepage
• A great reason to use
social media to promote
your presentations
• You do the work,
and they may feature you!
Copyright ©
2012 Mark Robert Johnson FAIA
MARKITECT
Mark Johnson FAIA|AIBD|CKD

21. The Power of Social Media
Sharing ideas with others at Twitter
• Utah Valley University > Communications students
"
"
"
"
• American Insititute of Architects CA Council > California architects
Copyright ©
2012 Mark Robert Johnson FAIA
MARKITECT
Mark Johnson FAIA|AIBD|CKD

22. Resume Assignment
@Archinia Intern Blog
• Architect interns learning
to create LinkedIn profiles
• Pinterest Your Resume
used as example of
resume/CV embedded
in LinkedIn profile
architectureinternship.blogspot.com
Copyright ©
2012 Mark Robert Johnson FAIA
MARKITECT
Mark Johnson FAIA|AIBD|CKD

23. The Power of Social Media
Sharing ideas with others at Twitter
• Tianna - Cultural Creative & Entrepreneur > Twitter Followers
"
"
"
"
• O’Reilly/Depalma Agency > Building and Architectural Industry
Copyright ©
2012 Mark Robert Johnson FAIA
MARKITECT
Mark Johnson FAIA|AIBD|CKD

24. Trending
The Tweeted Times daily e-news
• Shared in the
O’Reilly/Depalma
Agency’s Tweeted
Times
Copyright ©
2012 Mark Robert Johnson FAIA
MARKITECT
Mark Johnson FAIA|AIBD|CKD

25. The Power of Social Media
Sharing ideas with others at Twitter
• Architects League of Northern New Jersey > Members and Friends
"
"
"
"
• Nashville Chamber of Commerce > Business Owners
Copyright ©
2012 Mark Robert Johnson FAIA
MARKITECT
Mark Johnson FAIA|AIBD|CKD

26. Encouraging ‘Next Gen’
Alicia Liebel Infographic
• Alicia discovered re.vu
in Pinterest Your Resume
and created her own
infographic
www.re.vu/alicialiebel
Copyright ©
2012 Mark Robert Johnson FAIA
MARKITECT
Mark Johnson FAIA|AIBD|CKD

27. 3 Weeks Later...
Pinterest Your Resume!
• The presentation took off...
• Featured in the SlideShare Blog:
“8 Ways to Use the Power of Pinterest and SlideShare
to Grow Your Business and Expand Your Speaking
Career”
• Picked as a SlideShare “Top Presentation of the Day”
• Over 27,000 views in three weeks!
Copyright ©
2012 Mark Robert Johnson FAIA
MARKITECT
Mark Johnson FAIA|AIBD|CKD

28. Mark Johnson FAIA | CKD | AIBD
• MARKITECT.me Consulting
• Marketing and Communications
• Social Media
• Industry Education
• Speaking Engagements
• Design Services
• Marketer | Educator | Architect
• Contact: mrj.faia@gmail.com
Copyright © 2013 All Rights Reserved
MARKITECT
Mark Johnson FAIA|AIBD|CKD

29. MARKITECT.me - Social Media Awards
• Winner of Three Be2Awards - London Social Media Week
• 2013 - Best B2B Education & Learning Project
• 2012 - Best B2B PR/Marketing Campaign
• 2012 - Best B2B Education & Learning Project
B2B Social Media
Marketing in the
Architecture
Engineering
Construction
Industry
"
• Named ‘Top 100 Design Tweeter’ by DesignCrave
• 11,500+ Twitter followers
• 60,000+ Tweets
• 25+ daily e-Newspapers
Copyright © 2013 All Rights Reserved
MARKITECT
Mark Johnson FAIA|AIBD|CKD

30. Best Education and Learning Project
B2B Social Media Marketing in the
Architecture Engineering Construction Industry
Pinterest
Your
Resume!
"
Mark Johnson FAIA | CKD | AIBD
Copyright ©
2012 Mark Robert Johnson FAIA
MARKITECT
Mark Johnson FAIA|AIBD|CKD